E-Reader's Digest: The iPad, the Kindle, and the Future of Ebook Pricing
10 March 2010 at 9:29 EST |
John Robert Ladd
Image courtesy Wikimedia CommonsBy J.P. Quayle
With the release of the iPad and the scuffle over MacMillan pulling its books, e-publishing is an absolute mess. Fortunately, this isn't one of those problems you can sweep under the rug. But what options are out there? There seems to be only three logical options that publishers can consider. Let me take you through each one.
The first option would be for publishers to transfer current prices of physical books to digital ones. Those publishers would see a significant increase in profits, as they wouldn't have to pay for printing or distribution costs. The consumer would not only have to pay the price of the book, but also the additional cost of the digital reader. Luckily, this option has a zero percent chance of happening. By keeping the cost the same, it would become cheaper for the consumer to buy the print version. Spending extra money on a digital reader would be pointless and would eliminate the need for a digital reader in the first place. The demand for digital publishing would become low while the price point would remain ridiculously high.
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JP Quayle 


